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    This is Santosh Kumar Gidadmani, a Business Intelligence and Data Warehouse Enthusiast passionate about blogging articles in the BI, Data warehousing, space. This is my attempt to share my experience and knowledge on Oracle BI & Data Warehousing Subjects.

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Archive for the ‘Gartner BI Survey’ Category

Gartner BI Magic Quadrant Feb 2013

Posted by Santosh Kumar Gidadmani on February 17, 2013

Recently, Gartner Research has released the BI magic quadrant for Feb 2013.

Gartner Bi

Posted in Gartner BI Survey | Leave a Comment »

Gartner Magic Quadrant for BI – 2012

Posted by Santosh Kumar Gidadmani on April 3, 2012

Gartner research published the 2012 BI Magic Quadrant in Feb and Oracle BI is leading the market as per the survey conducted by Gartner.

– Santosh

Posted in End User Analysis, Gartner BI Survey, OBIEE 10g, OBIEE 10g Concepts, OBIEE 11g, OBIEE 11g Analysis | Leave a Comment »

Gartner’s BI Magic Quadrant

Posted by Santosh Kumar Gidadmani on May 25, 2011

Who is Gartner?

Gartner is an information technology research and advisory company providing technology related insight. Research provided by Gartner is targeted at CIOs and senior IT leaders in industries that include government agencies, high-tech and telecom enterprises, professional services firms, and technology investors.

What is Gartner’s BI Magic Quadrant?

The Magic Quadrant aims to provide a qualitative analysis into a BI market and its direction, maturity and participants, thus possibly enabling a company to be a stronger competitor for that market.

Gartner rates BI vendors upon two criteria: completeness of vision and ability to execute. Using different qualifiers per criteria for the varying industries, the magic quadrant then rates the participants along each of these parameters. These component scores lead to a vendor position in one of four quadrants:

Definition by Gartner:

Leaders: Leaders are vendors that are reasonably strong in the breadth and depth of their BI platform capabilities and can deliver on enterprise wide implementations that support a broad BI strategy. In the magic quadrant, they score higher on both criteria; the ability to execute and completeness of vision.

Challengers: Challengers offer a good breadth of BI platform functionality and are well positioned to succeed in the market. In the magic quadrant, they score higher on the ability to execute and lower on the completeness of vision.

Visionaries: Visionaries are vendors that have a strong vision for delivering a BI platform. In the magic quadrant, they score lower on the ability to execute and higher on the completeness of vision.

Niche players: Niche players are those that do well in a specific segment of the BI platform market such as reporting or that has limited capability to innovate or outperform other vendors in the market. In the magic quadrant, they score lower on both criteria: the ability to execute and completeness of vision.

What are the Evaluation Criteria’s?

Gartner has provided the evaluation criteria in two parts, Ability to Execute and Completeness of Vision.

Ability to Execute

1. Product/Service: How competitive and successful are the goods and services offered by the vendor in this market?

2. Overall Viability: What is the likelihood of the vendor continuing to invest in products and services for its customers?

3. Sales Execution/Pricing: Does the vendor provide cost-effective licensing and maintenance options?

4. Market Responsiveness and Track Record: Can the vendor respond to changes in market direction as customer requirements evolve?

5. Market Execution: Are customers aware of the vendor’s offerings in the market?

6. Customer Experience: How well does the vendor support its customers?

7. Operations: What is the ability of the organization to meet its goals and commitments?

Completeness of Vision

1. Market Understanding: Does the vendor have the ability to understand buyers’ needs, and to translate those needs into products and services?

2. Marketing Strategy: Does the vendor have a clear set of messages that communicate its value and differentiation in the market?

3. Sales Strategy: Does the vendor have the right combination of direct and indirect resources to extend its market reach?

4. Offering (Product) Strategy: Does the vendor’s approach to product development and delivery emphasize differentiation and functionality that map to current and future requirements?

5. Business Model: How sound and logical is the vendor’s underlying business proposition?

6. Vertical/Industry Strategy: How well can the vendor meet the needs of various industries, such as financial services or the retail industry?

7. Innovation: How well does the vendor direct related, complementary and synergistic layouts of resources, expertise or capital for investment, consolidation, defensive or pre-emptive purposes?

8. Geographic Strategy: How well can the vendor meet the needs of locations outside its native country, either directly or through partners?

Gartner’s Magic Quadrant 2010 Analysis Chart

Gartner’s Magic Quadrant 2011 Analysis Chart

Gartner’s view is that the market for BI platforms will remain one of the fastest growing software markets despite sluggish economic growth in most regions.


– Santosh

Posted in Gartner BI Survey, OBIEE 10g | Leave a Comment »

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